Nithyananda Hindu University

KAILASA’s NHU Trademark Usage

Trademark Usage

This website contains general guidance for the proper use of  KAILASA’s NHU various trademarks, service marks, and domain names. It is not intended as comprehensive guidance for all legal uses. Any questions regarding the proper use of these, or any other  KAILASA’s NHU marks or domain names not addressed here, should be directed to:  KAILASA’s NHU at [email protected]

Unauthorized use of  KAILASA’s NHU marks is not permitted.

Trademark Definitions


A trademark includes any word, name, symbol, device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.

Service Mark

A service mark is any word, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services.

Registration (®) Symbol

The letter R within a circle—®—is a symbol signifying federal trademark registration. The federal registration symbol is used once a mark (a trademark or service mark) is actually registered with the U.S. Patent and Trademark Office. Even though an application for registration may be pending, a registration symbol may not be used before a mark has actually become registered. The registration symbol is typically superscripted to the right of the last letter of the mark.

Trademark (TM) and Service Mark (SM) Symbols

Trademark and Service mark symbols usually indicate that a party claims rights to a mark. These symbols are often used by a party before a federal registration is issued. There are no federal regulations governing the use of these symbols or designations, however, their use may be governed by local, state, or foreign laws. The TM or SM symbol is typically superscripted to the right of the last letter of the mark. These marks are commonly referred to as common law trademarks.

Attribution Notice

Notice identifying the registered owner of a mark. It is typically found at the bottom of the page on which a mark is used.

Common Law Trademarks

A non-federally registered mark commonly identified by a TM or SM symbol.

Mark Use in Commerce

Use of a mark in commerce including use in presentations, information materials, books, marketing materials, advertisements, external Web sites, etc.

Trademark Guidelines

Trademarks and service marks (collectively known as marks), when properly used, are legally protected indefinitely. The improper use of a mark can cause it to become diluted or regarded as generic, thereby causing the mark to lose some or all of its legal protection status. The following guidelines are provided to promote the proper use of  KAILASA’s NHU marks in commerce.

Use all  KAILASA’s NHU marks with the appropriate symbols – ®, SM or TM as they are displayed in the  marks Inventory section of this Web site. The appropriate symbol is usually superscripted, and is placed to the right of the last letter of the mark.  KAILASA’s NHU marks may be distinguished by using other typographic enhancements such as bold or italic type.

Examples of Symbol Placement:


In instances where  KAILASA’s NHU  may want to co-brand with a third party, a license agreement is necessary. Assistance can be obtained by contacting  KAILASA’s NHU Legal Services.

 Usage of  KAILASA’s NHU marks for sponsorships (i.e campaigns, etc.) should be pre-approved by  KAILASA’s NHU Legal Services.

 Give proper attribution when using  KAILASA’s NHU marks. An attribution notice should be placed in all material used in commerce that includes a  KAILASA’s NHU mark. Sample Attribution notices:

Unclutching® is a registered service mark of  KAILASA’s NHU, Inc. in the United States and/or other countries.


KAILASA’s NHU Marks Inventory  Registered Trademarks

  • Inner Awakening ®
  • Unclutched ®
  • Unclutching ®
  • Kailaasa ®
  • Swan Logo

Common Law Trademarks and Service Marks

  • Akashic Readings℠
  • Autobiography of the Avatar℠
  • Bhagavan Sri Nithyananda Paramashivam℠
  • Third Eye Awakening℠
  • Hindu Femini℠℠
  • Kundalini Awakening℠
  • Nlighten™
  • Nlighten Logo ™
  • Nithya Kriya℠
  • Nithyanandoham℠
  • Nithyananda Yoga℠
  • Nithyananda Shivastambha Yoga℠
  • Nithyananda Kundalini Rajju Yoga℠
  • Nithyananda Truth℠
  • Nithyananda Sangha℠
  • Nithyananda Yogi℠
  • Nithyananda Gurukul℠
  • Oneness with the Avatar℠
  • Paramashivoham℠
  • Shaktinipaada℠
  • Shaktipaada℠
  • Shivoham℠
  • Sadashivoham℠
  • Mahasadashivoham℠
  • Shuddhadvaitam℠
  • We Enlighten and We Empower™
  • Science of Completion℠
  • The Avatar™
  • Be Blissful™
  • Akashic Readings℠
  • Nithya Dhyan Yoga℠
  • Nithya Kriya Yoga℠
  • Vedic Femini℠

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